AS2 Task Two - Ideas Generation

As a group we have all chosen to advertise the Samsung Galaxy S5 which is a mobile phone, for this advert we would have to think about how we will plan this advert.
Our advert will consist of being a realist advert which means that what ever you will see in the advert it will be real, not fake. Within the advert we will include some humour and it will be focused on the phone.
So what will happen within the advert? First of all we are going to show the new design of the phone to show the audience what it will look like in order to get their attention for the advert, it will then move on to someone coming out of their house and going for a jog using various shot types, he will then want to check out how he is doing using the new S-Health, to do this he/she will have to unlock their phone using the new finger recognition technology on the home button, he then comes across a beautiful scenery and uses his new 16MP rear facing camera in order to remember this amazing picture.
For this phone we have all came to a decision that we will target our audience on people who are 11 years and older because of the fact that technology is everything now and we see kids who are around 11 have smartphones. Our unique selling point for this phone includes three features such as its new HD 16MP camera, its new finger recognition and the new S-Health.

We then came up with a second idea which was to show a new feature, this is to show how the phone is now waterproof, this would be done by someone doing their normal morning routine getting ready for school using different shot types and different sound types. But he/she goes to brush their teeth and their phone rings and it vibrates off the side and falls into the sink where it has been filled up. The reason why we have decided to chose this part of the phone is because we know that it will grasp peoples attention, the reason behind this is because recently a lot of people have been breaking their phones by water damage or some sort of liquid getting in their phone. So we thought if we create an advert based on the S5's waterproof feature, it will grab a lot of peoples attention. We also thought that if our first idea has not came to how we thought it would have, then at least we have a second idea to fall back on to.

To conclude, we have decided to go for the advert where we show three of the new features because we thought it would suit our audience better, as well as that we wanted to make sure that we did not damage anyone else's phone to be on the safe side.