Task Six - Re-Draft

In this blog I will be talking about my finished advert and what the audience thought about it judging from our focus group.

So we was chosen to create an advert for the new Samsung Galaxy S5 and to outline the new features such as the newly designed camera, the new S-Health and the new finger recognition. The product is a new smartphone which has been designed and built by Samsung and aim to be the best. When it came to choosing the target audience we all came to the conclusion and chose the age 11 and over, this is because of what we found out from our market research. We wanted to sell the product by showing the key features of the phone.

During the process of this advert we had to carry out research, this was done by using two different approaches and these are using a focus group and using Survey Monkey. This meant that we used qualitative and quantitate research in order to get the best results we can and produce an advert that is like no others. When it came to asking questions to our focus group and on my survey, I made sure that I asked questions that can be answered as yes and no but some answers had to be explained so that I could get more information from the public.

When it came to the advert I managed to get a good response from the focus group, but they managed to pick up a few things they did not like. They liked the fact that the advert flowed very well and they managed to gain an understanding of the phone, as well as this they saw the humor where the actor tripped up because of the beautiful girl he saw. Unfortunately they did not like parts of the story line but they still said that the would prefer if the two actors had the same phone. Luckily I got the responses I wanted seeing as the majority of them were positive and how they noticed some special features that were included, when it came to asking them questions I would like to say i gave them suitable questions to answer which allowed me to have good answers based on my advert.

With my advert I think that it was successful, the reason for this is because I managed to add special effects within the advert such as the black and white to colour to show how technology has evolved over the years. If I were to change this advert I would have got someone with a good voice to do a voice over rather than using my deep voice which sounds dull. Overall I would agree with the feedback I have been given because I have noticed this when the questions were being answered.

When it came to recording the video, we had all of the equipment we needed and we had a good crew that came along with it. When it came to the editing we had a person who had one of the best programs to edit and luckily he knew what he was doing so he managed to add special effect to make the advert more interesting and things that the audience may not notice. The reason why he done this is because people who understand the advert will know what these have been placed in the advert. Overall the product was clearly shown and what the new features are for the phone, I think that the advert would successfully sell because our target audience said that they would buy the new phone. The way that the advert was designed and structured I think that it was a good idea.

Overall I was pleased with the way my advert came out with the editing and the responses I got which was mainly positive. Thankfully I managed to achieve what I was aiming for.

Task Five - Evaluation of Finished Product

In this blog I will be talking about my finished advert and what the audience thought about it judging from our focus group.

So we was chosen to create an advert for the new Samsung Galaxy S5 and to outline the new features such as the newly designed camera, the new S-Health and the new finger recognition. The product is a new smartphone which has been designed and built by Samsung and aim to be the best. When it came to choosing the target audience we all came to the conclusion and chose the age 11 and over, this is because of what we found out from our market research. We wanted to sell the product by showing the key features of the phone.

During the process of this advert we had to carry out research, this was done by using two different approaches and these are using a focus group and using Survey Monkey. This meant that we used qualitative and quantitate research in order to get the best results we can and produce an advert that is like no others. When it came to asking questions to our focus group and on my survey, I made sure that I asked questions that can be answered as yes and no but some answers had to be explained so that I could get more information from the public.

When it came to the advert I managed to get a good response from the focus group, but they managed to pick up a few things they did not like. They liked the fact that the advert flowed very well and they managed to gain an understanding of the phone, as well as this they saw the humor where the actor tripped up because of the beautiful girl he saw. Unfortunately they did not like parts of the story line but they still said that the would prefer if the two actors had the same phone. Luckily I got the responses I wanted seeing as the majority of them were positive and how they noticed some special features that were included, when it came to asking them questions I would like to say i gave them suitable questions to answer which allowed me to have good answers based on my advert.

With my advert I think that it was successful, the reason for this is because I managed to add special effects within the advert such as the black and white to colour to show how technology has evolved over the years. If I were to change this advert I would have got someone with a good voice to do a voice over rather than using my deep voice which sounds dull. Overall I would agree with the feedback I have been given because I have noticed this when the questions were being answered.

Task Four – Screening

Questions for the focus group

What would you rate this advert out of 10 and why?

Did the music suit the video?

What did you see in this advert that would encourage you to buy the product?

Who do you think this advert is well suited?

What improvements would you have made to this video?

Did you see the comedy within this advert?

When it came to finding out what people thought of the advert, we used a group of people to create a focus group. The pros of this would be that we are able to find out good answers and can tell if they are telling the truth by their body language, the cons of this could be that some people be shy and may not want to answer any questions given by me. Luckily for my focus group I had a mixed age and gender which allowed me to get different answers from each individual people. All of my questions were mixed from yes - no and some questions were required to give a reason behind the answer, personally I think that my answers are reliable because when it came to answering the questions it felt as if they were being serious and telling the truth. When it came to doing the focus group, I liked how the group had a disagreeing moment but then another peer would disagree with the point that someone said and agree that it was fine. An example of this would be when one person said that the advert was too long, but then another person disagreed and said the advert is fine how it is because it looked professional. Finally I would like to say that everything went well within the focus group and would not make any improvements.

Task Three – Sources of Information

In this blog I will be speaking about each of my pre-production plans and how planning in advanced is so effective, as well as this how it will benefit us when we are actually making our advert.

First of we had to make a proposal sheet, this is where you plan out your advert before you go ahead and make your advert. This sheet will consist of shot types such as long shot or a close up shot, what scene you are going to use these for, which actors and actresses will be involved and what costumes will need to be worn when filming. This advert plays an important part because it is the base of our advert and how we will start off. When it came to recording our advert we were able to take this sheet with us rather than our storyboard, but we chose not to. this is because we did not want to take the risk of loosing the paper so instead we took an electronic copy to use from our phones. 

We then had to create a storyboard, a storyboard is where you should draw out each scene in the boxes provided and how you would like to see them when you are recording your final advert. The reason why we had to do this is so that we could follow a strict schedule on what to record in order to make sure that we get the recording done correctly, then if we have to re record scenes to make them look better. With a storyboard many people can use it in the group, but when it came to recording we noticed that only two people used it and this was the actors and the director. The reason for this is because we only had a small production team compared to a big advert company. In order to make sure that things go better for next time, I would prefer to have a story board that is well laid out so that it is easier for everyone to understand rather than certain people.

Once we planned out the story board, we then had to think about what we are going to wear when we are recording. For our scenes we decided to wear running gear which consists of running shoes, shorts or jogging tights, a t-shirt and your phone to track the fitness from the phone. When we done this we made sure we we wrote down what we had to wear on the pre-production plans so that we could take the sheets of paper with us in order to see what we had to do. When it came to costumes we did not really need to look at the pre-productions plans seeing as it was the easiest to remember, this means that this part was not as useful as it should have been to others. With this part of the pre-production plans I would like to improve by making them more useful in case we needed a new actor or actress.

As a group we had to come to a conclusion on our budget, we managed to find out our budget £3,500 which will cover everything from crew to equipment. This type of document was kept on a piece of paper which we were able to take with us when we are recording which made in handy. Overall I think that this pre production sheet was useful, the reason being for this is because sometimes you may forget what our budget is so it was good to look at the pre production list and keep reminding ourselves on what we cannot go over. If I were to improve this part of the pre production list, I would like to emphasise our budget so that we know that the whole crew knows the budget and do not go over the limit.

After this we then had to figure out our shooting schedule, this is where we have wrote down what scenes we need to record at what times so that we can stay on track and get finished by our set deadline. When it came to recording our advert we referred to the sheet to look at what we have got to record and how long we have to record this, if we had any extra time we would have looked at the clips and re recorded any scenes that needed to be re done if necessary. When it came to using this document I thought they were very useful because it gave us a very strict schedule in order to follow so that we do not go over the time. If I was to improve this part of the document I would have liked to make it more structured because it doesn't look as clear as it should do.

We then came together as a group and noted down on the shot list what types of shots we had to shoot, this document allows the crew to see what types of shots we need to record for our advert for each scene. This document played an important part throughout and was one of the most useful documents, the reason for this is because it was constantly being used in order to know what we are going to record next. The main people who would use this document would be the camera people because they are in charge of the camera and what scenes they have to record. Seeing as this document is good how it is, I would not change it because it has all of the information on it that is needed.

Once everything has fallen in to place we then had to decide where to record our advert, in which we chosen the actors house and the local park. This is known as the location sheet. When it came to using this, we did not really use them because the actor knew his way round seeing as we were recording from his house. This then leads on to how useful the document was, overall it wasn't really used which means that it was not useful at all. But if we did not know where we was then this would have played an important part within the team. If I were to improve this document I would have added a map picture from point A to point B

One of the important pre production plans is the risk assessment, this is where you write down the possible risks that could occur when you are doing something and how you could deal with the incident if it was to occur. This is one of the most useful documents because we had to keep on looking at it continuously in case a risk was to occur. With this document I would not change it in anyway seeing as it has all of the information needed for the whole crew.

In order to make sure everyone is where they are meant to be, communication plays an important part. So this is why we needed to get all of the contact details from the team. This is a basic document to understand and it played an important part throughout the entire recording. The reason for this is because we may have had a camera man who is ill so we may have needed our second camera man. This document had all of the contact numbers on there so we could call at anytime. If I wanted to improve this document I would have liked to add a section of 'Other Contact Information' incase we cannot contact them through the number they gave us. 

Task Two - Finished Advert

Task One - Pre-Production

Proposal Prepared by Stephen Wilson Jake Redpath Cieron Doherty Elwyn Nyakurerwa

Adding humour into it- it is something that hasn’t been done before Not complicated Easy for the audience to understand what is going on Doesn’t involve too many people so it will be easy to communicate with all the cast and crew Shows features that are new to the phone

Production Schedule Cast and Crew Contact Details Programme Title: Client: Samsung Writer: Stephen Wilson Cieron Doherty Date:
Name/Role	Mobile Telephone Number	Home Telephone Number
Cieron/ Actor Stephen/ Director Jake/ Camera Man Elwyn/ Sound Man Erserla/ Actress	0773455611 0795673314 07654223167 07475334671 07777671747	02083746419 02085783114 02084113764 02085681874 02085944334

Shot List
Scene	Shot Number	Description
1. Picture of phone 2. Picture of phone 3. Actor leaves house 4.  Tracking shot of actor running 5. Match on action running 6. Match on action running 7. Runs past camera 8.  Close up of feet running 9. Long shot of actor 10. Both look at one another 11.  Girl laughs at him 12. He gets up 13. Gets phone 14. Looks at phone 15. Unlocks phone with finger 16. Takes picture 17. Picture comes on screen 18. Samsung outro	Opening Scene Running Scene Phone Scene Phone Scene	Phone Pictures 3 – Long Shot 4 – Tracking Shot 5 – Match On Action 6 – Match On Action 7 – Long Shot 8 – Close Up 9 – Long Shot 10  - Long Shot 12 - POV 13 – Close Up 14 – Medium Shot 15 – Close Up / POV 16 – Close Up / POV 17 – Full Screen View Of Picture 18 - Outro

Risk Assessment

Group Members:                                                                                         Location:

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
-Bench scene -Tripping over a bench	Cieron	3	2	2.5	Make sure your approach isn’t too fast	Yes
-Muscles -Legs	Cieron Erserla	1	2	1.5	Stretch before running	Yes
- Scenery	Cieron Erserla	2	2	2	Make sure of your whereabouts	Yes
Traffic	Entire crew	2	5	3.5	Cross at the traffic lights	Yes

Contacts

Emergency Service:   
Robert Clack School:  
Other Contacts:           

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
1 2 3	1 2 3	Jeff’s House Start- Lynnett Road Second- Becontree Ave Valence Park	Camera Kit Camera Kit Camera Kit	Shorts T-Shirt Running shoes Shorts T-Shirt Running shoes	Phone	Stephen Jake Elwyn Cieron Stephen Jake Elwyn Cieron Stephen Jake Elwyn Cieron

Production Budget
Item	Cost
Camera equipment Costumes and props Cast and crew Lunch	£745 deposit £395 weekly hire £100 £2000 £200
	Total Production Budget: £3440

Location Visit Sheet (PARK) Programme Title: Client: Samsung Writer: Stephen Wilson and Cieron Doherty Producer: Stephen Wilson Director: Stephen Wilson Date:

MAP Rough Sketch/Explanation of location and key points to note Once the actor has gone down the route he needs to he will then reach the park. Public park called Valence park. Access to location via: Foot Name and number of location contact: Valence Park

Health and Safety Issues to note: ·       Could come across traffic when crossing roads ·       Make sure the area we are using is suitable for recording

Potential Filming Problems: ·       The weather could differ from the day we started to record compared to the next day we record, this will make the video look different. ·       Battery could die if the camera is not charged fully. ·       Some people may not want be recorded.

Additional Notes:  (map of area/weather forecast etc) Forecast does not look brilliant but we could be able to film.

Location Visit Sheet (HOUSE) Programme Title: Client: Samsung Writer: Stephen Wilson and Cieron Doherty Producer: Stephen Wilson Director: Stephen Wilson Date:

MAP Rough Sketch/Explanation of location and key points to note First of all the actor would have to start of from his house and would have to come out from where he lives and make his way to the park. Access to location via: Foot Name and number of location contact: Home – 3 Lynnett Road Contact - 07939817763

Health and Safety Issues to note: ·       Possible injury from running throughout of the recording ·       If not being careful when crossing roads, possible chance of there being an accident.

Potential Filming Problems: ·       Weather can affect what days we are able to record ·       Technical problems ·       Loss of battery life

Additional Notes:  (map of area/weather forecast etc)