Unit 30 - An Introduction to Advertising
Hello there and welcome to 'An Introduction to Advertising'. This blog is designed to tell you everything that you will need to know to be successful in the career of advertising. The purpose of this blog is to explore and understand the key structures and techniques of television advertising. In this blog it will provide you the needs of:
- The different formats of advertising
- The different purposes of advertising
- The examples of effective and ineffective advertising campaigns
- Examples of controversial advertising campaigns
- Different styles of television advertisements
- How television adverts are produced
- How television adverts are researched and designed
- Common Codes and Conventions
- And finally How advertising is regulated.
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