Friday, 22 May 2015

Task Four – Screening

Questions for the focus group

What would you rate this advert out of 10 and why?

Did the music suit the video?

What did you see in this advert that would encourage you to buy the product?

Who do you think this advert is well suited?

What improvements would you have made to this video?

Did you see the comedy within this advert?





When it came to finding out what people thought of the advert, we used a group of people to create a focus group. The pros of this would be that we are able to find out good answers and can tell if they are telling the truth by their body language, the cons of this could be that some people be shy and may not want to answer any questions given by me. Luckily for my focus group I had a mixed age and gender which allowed me to get different answers from each individual people. All of my questions were mixed from yes - no and some questions were required to give a reason behind the answer, personally I think that my answers are reliable because when it came to answering the questions it felt as if they were being serious and telling the truth. When it came to doing the focus group, I liked how the group had a disagreeing moment but then another peer would disagree with the point that someone said and agree that it was fine. An example of this would be when one person said that the advert was too long, but then another person disagreed and said the advert is fine how it is because it looked professional. Finally I would like to say that everything went well within the focus group and would not make any improvements.

Task Three – Sources of Information

In this blog I will be speaking about each of my pre-production plans and how planning in advanced is so effective, as well as this how it will benefit us when we are actually making our advert.

First of we had to make a proposal sheet, this is where you plan out your advert before you go ahead and make your advert. This sheet will consist of shot types such as long shot or a close up shot, what scene you are going to use these for, which actors and actresses will be involved and what costumes will need to be worn when filming. This advert plays an important part because it is the base of our advert and how we will start off. When it came to recording our advert we were able to take this sheet with us rather than our storyboard, but we chose not to. this is because we did not want to take the risk of loosing the paper so instead we took an electronic copy to use from our phones. 


We then had to create a storyboard, a storyboard is where you should draw out each scene in the boxes provided and how you would like to see them when you are recording your final advert. The reason why we had to do this is so that we could follow a strict schedule on what to record in order to make sure that we get the recording done correctly, then if we have to re record scenes to make them look better. With a storyboard many people can use it in the group, but when it came to recording we noticed that only two people used it and this was the actors and the director. The reason for this is because we only had a small production team compared to a big advert company. In order to make sure that things go better for next time, I would prefer to have a story board that is well laid out so that it is easier for everyone to understand rather than certain people.

Once we planned out the story board, we then had to think about what we are going to wear when we are recording. For our scenes we decided to wear running gear which consists of running shoes, shorts or jogging tights, a t-shirt and your phone to track the fitness from the phone. When we done this we made sure we we wrote down what we had to wear on the pre-production plans so that we could take the sheets of paper with us in order to see what we had to do. When it came to costumes we did not really need to look at the pre-productions plans seeing as it was the easiest to remember, this means that this part was not as useful as it should have been to others. With this part of the pre-production plans I would like to improve by making them more useful in case we needed a new actor or actress.

As a group we had to come to a conclusion on our budget, we managed to find out our budget £3,500 which will cover everything from crew to equipment. This type of document was kept on a piece of paper which we were able to take with us when we are recording which made in handy. Overall I think that this pre production sheet was useful, the reason being for this is because sometimes you may forget what our budget is so it was good to look at the pre production list and keep reminding ourselves on what we cannot go over. If I were to improve this part of the pre production list, I would like to emphasise our budget so that we know that the whole crew knows the budget and do not go over the limit.

After this we then had to figure out our shooting schedule, this is where we have wrote down what scenes we need to record at what times so that we can stay on track and get finished by our set deadline. When it came to recording our advert we referred to the sheet to look at what we have got to record and how long we have to record this, if we had any extra time we would have looked at the clips and re recorded any scenes that needed to be re done if necessary. When it came to using this document I thought they were very useful because it gave us a very strict schedule in order to follow so that we do not go over the time. If I was to improve this part of the document I would have liked to make it more structured because it doesn't look as clear as it should do.

We then came together as a group and noted down on the shot list what types of shots we had to shoot, this document allows the crew to see what types of shots we need to record for our advert for each scene. This document played an important part throughout and was one of the most useful documents, the reason for this is because it was constantly being used in order to know what we are going to record next. The main people who would use this document would be the camera people because they are in charge of the camera and what scenes they have to record. Seeing as this document is good how it is, I would not change it because it has all of the information on it that is needed.

Once everything has fallen in to place we then had to decide where to record our advert, in which we chosen the actors house and the local park. This is known as the location sheet. When it came to using this, we did not really use them because the actor knew his way round seeing as we were recording from his house. This then leads on to how useful the document was, overall it wasn't really used which means that it was not useful at all. But if we did not know where we was then this would have played an important part within the team. If I were to improve this document I would have added a map picture from point A to point B

One of the important pre production plans is the risk assessment, this is where you write down the possible risks that could occur when you are doing something and how you could deal with the incident if it was to occur. This is one of the most useful documents because we had to keep on looking at it continuously in case a risk was to occur. With this document I would not change it in anyway seeing as it has all of the information needed for the whole crew.

In order to make sure everyone is where they are meant to be, communication plays an important part. So this is why we needed to get all of the contact details from the team. This is a basic document to understand and it played an important part throughout the entire recording. The reason for this is because we may have had a camera man who is ill so we may have needed our second camera man. This document had all of the contact numbers on there so we could call at anytime. If I wanted to improve this document I would have liked to add a section of 'Other Contact Information' incase we cannot contact them through the number they gave us. 

Task Two - Finished Advert


Task One - Pre-Production


Proposal
Prepared by
Stephen Wilson
Jake Redpath
Cieron Doherty
Elwyn Nyakurerwa


Adding humour into it- it is something that hasn’t been done before

Not complicated

Easy for the audience to understand what is going on

Doesn’t involve too many people so it will be easy to communicate with all the cast and crew

Shows features that are new to the phone


Production Schedule
Cast and Crew Contact Details

Programme Title:
Client: Samsung
Writer: Stephen Wilson Cieron Doherty
Date:


Name/Role
Mobile Telephone Number
Home Telephone Number
Cieron/ Actor

Stephen/ Director

Jake/ Camera Man

Elwyn/ Sound Man

Erserla/ Actress
0773455611

0795673314

07654223167

07475334671

07777671747
02083746419

02085783114

02084113764

02085681874

02085944334

Shot List

Scene
Shot Number
Description
1. Picture of phone

2. Picture of phone

3. Actor leaves house

4.  Tracking shot of actor running

5. Match on action running

6. Match on action running

7. Runs past camera

8.  Close up of feet running

9. Long shot of actor

10. Both look at one another

11.  Girl laughs at him

12. He gets up

13. Gets phone

14. Looks at phone

15. Unlocks phone with finger

16. Takes picture

17. Picture comes on screen

18. Samsung outro

Opening Scene













Running Scene















Phone Scene









Phone Scene

















Phone Pictures



3 – Long Shot

4 – Tracking Shot

5 – Match On Action

6 – Match On Action

7 – Long Shot

8 – Close Up

9 – Long Shot

10  - Long Shot

12 - POV

13 – Close Up

14 – Medium Shot

15 – Close Up / POV

16 – Close Up / POV

17 – Full Screen View Of Picture

18 - Outro















Risk Assessment
Group Members:                                                                                         Location:
Hazard
Person(s) at Risk
Likelihood of Hazard
1 – Extremely Unlikely
5 – Extremely Likely
Severity of Hazard Outcomes
1 – Very Low Risk
5 – Very High Risk
Risk Level
(Likelihood + Severity)
2
Measures to Take to Manage Risk
Risk Managed?
Y/N
-Bench scene

-Tripping over a bench
Cieron
3
2
2.5
Make sure your approach isn’t too fast
Yes
-Muscles

-Legs
Cieron
Erserla
1
2
1.5
Stretch before running
Yes
- Scenery
Cieron
Erserla
2
2
2
Make sure of your whereabouts
Yes
Traffic
Entire crew
2
5
3.5
Cross at the traffic lights
Yes

Contacts
Emergency Service:   
Robert Clack School:
  
Other Contacts:           


Shooting Schedule

Day
Scene
Location
Equipment
Costumes
Props
Cast +Crew
1








2







3
1








2







3
Jeff’s House










Start- Lynnett Road
Second- Becontree Ave








Valence Park
Camera Kit










Camera Kit










Camera Kit
Shorts
T-Shirt
Running shoes

















Shorts
T-Shirt
Running shoes


















Phone
Stephen
Jake
Elwyn
Cieron





Stephen
Jake
Elwyn
Cieron








Stephen
Jake
Elwyn
Cieron

Production Budget


Item
Cost
Camera equipment

Costumes and props
Cast and crew
Lunch
£745 deposit
£395 weekly hire
£100
£2000
£200

Total Production Budget:
£3440



Location Visit Sheet (PARK)

Programme Title:
Client: Samsung
Writer: Stephen Wilson and Cieron Doherty
Producer: Stephen Wilson
Director: Stephen Wilson
Date:

MAP
Description: Macintosh HD:Users:ciererty:Desktop:Screen Shot 2015-05-22 at 14.22.40.png






Rough Sketch/Explanation of location and key points to note

Once the actor has gone down the route he needs to he will then reach the park.
Public park called Valence park.
Access to location via:
Foot


Name and number of location contact:
Valence Park



Health and Safety Issues to note:

·       Could come across traffic when crossing roads
·       Make sure the area we are using is suitable for recording
Potential Filming Problems:

·       The weather could differ from the day we started to record compared to the next day we record, this will make the video look different.
·       Battery could die if the camera is not charged fully.
·       Some people may not want be recorded.











Additional Notes:  (map of area/weather forecast etc)


Forecast does not look brilliant but we could be able to film.









Location Visit Sheet (HOUSE)

Programme Title:
Client: Samsung
Writer: Stephen Wilson and Cieron Doherty
Producer: Stephen Wilson
Director: Stephen Wilson
Date:
MAP
Description: Macintosh HD:Users:ciererty:Desktop:Screen Shot 2015-05-22 at 14.03.42.png







Rough Sketch/Explanation of location and key points to note
First of all the actor would have to start of from his house and would have to come out from where he lives and make his way to the park.

Access to location via:
Foot


Name and number of location contact:
Home – 3 Lynnett Road
Contact - 07939817763


Health and Safety Issues to note:

·       Possible injury from running throughout of the recording
·       If not being careful when crossing roads, possible chance of there being an accident.
Potential Filming Problems:

·       Weather can affect what days we are able to record
·       Technical problems
·       Loss of battery life











Additional Notes:  (map of area/weather forecast etc)