Blog Five

•Explain why the regulation of television adverts is important x-

•Explain the role and purpose of ASA/Ofcom -

•Explain which areas of advertising are a particular concern to the ASA -

•Explain the two questions the ASA asks of a particular advert

•Explain how the ASA decides whether an advertisement is appropriate

•Explain how ASA intervention has changed tobacco advertising

Within the advertising industry you would have to obey specific rules that have been given by two companies, these two companies are also known as ASA and Ofcom. They make sure adverts are up to standards and are following the rules so that it can be published to the nation.
These two companies play an important role in the advert industry. Advertising plays an important role in todays modern life and modern economy, this is because it informs the buyers and its target audience persuading them to buy or look at their new product. But they would have to make sure that their advert is 100 percent accurate and to make sure that it does not mislead its audience making it a reliable advert. So this is why regulations play an important part within advertisement.

We then move onto the role and purposes of Ofcom and ASA, Ofcom stands for Office of Communications but is mostly known as Ofcom. This company is government approved and is the competition authority of broadcasting, telecommunications and postal industries of the UK. 

     This means that Ofcom has a wide range of power across the television, radio telecoms and postal sectors. In order for it to continue to be successful it needs to represent the interest of citizens and consumers. Ofcom is also known for licensing, lots of research and protecting the radio spectrum from abuse, this is because they want to keep the radio stations clean in order to keep the audience.

Next up we have the ASA, this stands for Advertising Standards Authority but is most commonly known as the ASA, this company started 50 years ago. Its main role is to ensure that advertising in all types of media, which basically means from newspapers to the television, has to be legal, truthful but not misleading and to make sure it is truthful. Yet if the advert fails this examination it would not be broadcasted to the nation. The ASA tend to focus on the ones that have a bigger audience such as magazines and the tv. This because they tend to have a high audience and the ASA has an important role in making sure that the ads are in good shape in order to be put on the radio and tv.
This must mean that there has to be someone to decide if the ads are up to standards, who could this be? This is down to the ASA council in order to make sure that they haven't broke the advertising codes.