Blog Four

In this blog I will be examining an advert in detail, within this I will answer the following questions such as:
What form and style is the advert? -
Who is the target audience? -
Does the advert provoke an emotional response? -
Does it involve celebrities? -
Does it use/create brand identity?
Are any persuasive devices used?

To begin with my chosen advert will be driving adverts and how they are really effective towards their target audience. This form of advert is to show how drinking and other distractions such as your phone or people in the car can affect the way you drive, then leading onto causing an accident. The target audience for this advert will be drivers, this is because they need to get this strong message across that if you do not be careful whilst driving there are some serious consequences.
This advert is really touching and sends a strong message across to its viewers, this means that the advert does give out an emotional response. But this advert does not use celebrities but it does use experienced actors in order to make it a successful ad. This means that the advert would be seen as seriously taken when being created so that they can get the best out of everything they can. Within this advert it does use brands such as a car make being used within the ad, and finally in this advert there was no persuasive devices used but the acting and scenes in this advert made it a very good advert in order to make it persuasive.
Also in this advert special effects were used such as fades and other editing such as the use of animation, as well as other techniques were included such as different camera shots and different movements coming from the camera. In this advert it mainly uses camera shots such as medium to close ups so that they can get the detail on what is happening within the car, every now and then you will see a POV to see what speed they are going at along the roads. This is effective because it sends a message across to its viewers to say do not go this fast! With sound it contains a background track which is counted as emotional music that tends to stay running throughout the entire advert, as well as this we notice that sound comes from the actual scenes itself such as the cars crashing against one another. The pace of the editing also differs depending on what has happened, an example of this would be when a car was moving at high speed there were different camera angles, whereas when a crash has happened the scenes tend to slow down.