Wednesday, 1 April 2015
AS2 Task Four
For our advert we had to make sure that we do not run into any problems such as copying other people adverts or using music that we shouldn't be using, this is also known as copyrighted music. Luckily we have done our research and we have fount out that no one on youtube or other links has the advert we have created, for music terms we have came across a youtube channel that I like and it supplies music suitable for certain things and it is non-copyrighted. This youtube channel is called NCS-Non Copyrighted Sounds. (https://www.youtube.com/user/NoCopyrightSounds)Seeing as our advert has to be 100% reliable we cannot afford to add things in within the advert that is not true, so this is why our advert has to be completely true other wise our audience would think completely different of the phone. Looking at the ASA guidelines i can see that our advert does not break any of the rules and is suitable to be published to the general public. This means that our advert should not affect ASA/Ofcom as well as the public.
Here are some examples of the guidelines that ASA have produced:
Wednesday, 11 March 2015
AS2 Task Three - Requirements
This blog will show you the requirements for our advert in order for it to be successful, this means that I will be showing what will be needed for the advert.
To begin with, in order to create an advert you will have to plan it out and get ideas in order to base it on one thing. With our advert we have decided to advertise the Samsung Galaxy S5, to know what you need to record you need to storyboard your advert. This is where you draw on what you would like to see in the advert per scene which is represented in the boxes provided. As well as this we will also have to consider where we are going to film our advert, who is going to participate and the equipment we are going to need in order to create this advert.
If this advert was to be successful we need to make sure that we have a strong team, this basically means that we have to be organised on the practical side of things as well as the planning stages of the advert. So it is vital that us as a team would have to be strong and be patient.
For this entire advert to work we are going to need equipment, this equipment will consist of a camera, microphone (wired and wireless), one tripod and one set of headphones to hear how the audio sounds.
This will cost around £395 excluding the light attachment that is included but including a £745 deposit fee, but this is only for a week hire. In this time frame that we will have to record as much as we can within a week.
After we have planned out what equipment we are going to need we would have to think about where we are going to film our advert, seeing as our advert involves some jogging we are going to film from my house and down one street in order to get to the park which is Valence park. Seeing as the park is a public park we should be able to film in the park without any permission, but to be on the safe side and before we start recording we will let people know that we are going to record in a specific area of the park which leaves them a choice to stay where they are or to leave so that they are not in the shots. In order to get to our destination we are going to record the most of my journey of me jogging, the reason being for this is because it needs to be in the advert of me jogging to my destination, whilst in the process of actually planning this advert we will need to think about any dangers that could come and how we would have to overcome these dangers.
In order to make our advert work we are going to need one actor and one actress who we will pick and looks like they do a lot of fitness, we are also willing to pay them because they can see this as a temporary job for them until we have completed the advert. We will pay them something like £9 an hour seeing as it is only a small job. When it comes to costumes the actors will be wearing something that is to do with running, in other words they should be wearing running gear to fit the advert. When I say running gear they have to wearing running shoes, shorts for males and jogging tights for females and a sporty top, we want to spend as little on the costume and props so that we can out the majority of our money in to the camera kit to make it look as good as possible. But the main things is where are we going to get all of the costumes from? When buying the costumes we will have to buy them from sport shops such as sportsdirect.com.
When it comes to the time scale and budget, we are looking to spend about week recording for when we all can, if it comes to re doing a few clips then we will have to. The reason why we want to do this is so that our advert looks the part and we want to make it look so good that everyone will think that this is the best advert we have seen, we then want to spend the rest of our time making sure that the editing of the advert it at the best it can possibly so that we have a good advert. We would also have to consider putting a budget of £3500 to make this advert work, this will cover all costs.
To begin with, in order to create an advert you will have to plan it out and get ideas in order to base it on one thing. With our advert we have decided to advertise the Samsung Galaxy S5, to know what you need to record you need to storyboard your advert. This is where you draw on what you would like to see in the advert per scene which is represented in the boxes provided. As well as this we will also have to consider where we are going to film our advert, who is going to participate and the equipment we are going to need in order to create this advert.
If this advert was to be successful we need to make sure that we have a strong team, this basically means that we have to be organised on the practical side of things as well as the planning stages of the advert. So it is vital that us as a team would have to be strong and be patient.
For this entire advert to work we are going to need equipment, this equipment will consist of a camera, microphone (wired and wireless), one tripod and one set of headphones to hear how the audio sounds.This will cost around £395 excluding the light attachment that is included but including a £745 deposit fee, but this is only for a week hire. In this time frame that we will have to record as much as we can within a week.
After we have planned out what equipment we are going to need we would have to think about where we are going to film our advert, seeing as our advert involves some jogging we are going to film from my house and down one street in order to get to the park which is Valence park. Seeing as the park is a public park we should be able to film in the park without any permission, but to be on the safe side and before we start recording we will let people know that we are going to record in a specific area of the park which leaves them a choice to stay where they are or to leave so that they are not in the shots. In order to get to our destination we are going to record the most of my journey of me jogging, the reason being for this is because it needs to be in the advert of me jogging to my destination, whilst in the process of actually planning this advert we will need to think about any dangers that could come and how we would have to overcome these dangers.
In order to make our advert work we are going to need one actor and one actress who we will pick and looks like they do a lot of fitness, we are also willing to pay them because they can see this as a temporary job for them until we have completed the advert. We will pay them something like £9 an hour seeing as it is only a small job. When it comes to costumes the actors will be wearing something that is to do with running, in other words they should be wearing running gear to fit the advert. When I say running gear they have to wearing running shoes, shorts for males and jogging tights for females and a sporty top, we want to spend as little on the costume and props so that we can out the majority of our money in to the camera kit to make it look as good as possible. But the main things is where are we going to get all of the costumes from? When buying the costumes we will have to buy them from sport shops such as sportsdirect.com.When it comes to the time scale and budget, we are looking to spend about week recording for when we all can, if it comes to re doing a few clips then we will have to. The reason why we want to do this is so that our advert looks the part and we want to make it look so good that everyone will think that this is the best advert we have seen, we then want to spend the rest of our time making sure that the editing of the advert it at the best it can possibly so that we have a good advert. We would also have to consider putting a budget of £3500 to make this advert work, this will cover all costs.
AS2 Task Two - Ideas Generation
As a group we have all chosen to advertise the Samsung Galaxy S5 which is a mobile phone, for this advert we would have to think about how we will plan this advert.
Our advert will consist of being a realist advert which means that what ever you will see in the advert it will be real, not fake. Within the advert we will include some humour and it will be focused on the phone.
So what will happen within the advert? First of all we are going to show the new design of the phone to show the audience what it will look like in order to get their attention for the advert, it will then move on to someone coming out of their house and going for a jog using various shot types, he will then want to check out how he is doing using the new S-Health, to do this he/she will have to unlock their phone using the new finger recognition technology on the home button, he then comes across a beautiful scenery and uses his new 16MP rear facing camera in order to remember this amazing picture.
For this phone we have all came to a decision that we will target our audience on people who are 11 years and older because of the fact that technology is everything now and we see kids who are around 11 have smartphones. Our unique selling point for this phone includes three features such as its new HD 16MP camera, its new finger recognition and the new S-Health.
We then came up with a second idea which was to show a new feature, this is to show how the phone is now waterproof, this would be done by someone doing their normal morning routine getting ready for school using different shot types and different sound types. But he/she goes to brush their teeth and their phone rings and it vibrates off the side and falls into the sink where it has been filled up. The reason why we have decided to chose this part of the phone is because we know that it will grasp peoples attention, the reason behind this is because recently a lot of people have been breaking their phones by water damage or some sort of liquid getting in their phone. So we thought if we create an advert based on the S5's waterproof feature, it will grab a lot of peoples attention. We also thought that if our first idea has not came to how we thought it would have, then at least we have a second idea to fall back on to.
To conclude, we have decided to go for the advert where we show three of the new features because we thought it would suit our audience better, as well as that we wanted to make sure that we did not damage anyone else's phone to be on the safe side.
Our advert will consist of being a realist advert which means that what ever you will see in the advert it will be real, not fake. Within the advert we will include some humour and it will be focused on the phone.
So what will happen within the advert? First of all we are going to show the new design of the phone to show the audience what it will look like in order to get their attention for the advert, it will then move on to someone coming out of their house and going for a jog using various shot types, he will then want to check out how he is doing using the new S-Health, to do this he/she will have to unlock their phone using the new finger recognition technology on the home button, he then comes across a beautiful scenery and uses his new 16MP rear facing camera in order to remember this amazing picture.
For this phone we have all came to a decision that we will target our audience on people who are 11 years and older because of the fact that technology is everything now and we see kids who are around 11 have smartphones. Our unique selling point for this phone includes three features such as its new HD 16MP camera, its new finger recognition and the new S-Health.
We then came up with a second idea which was to show a new feature, this is to show how the phone is now waterproof, this would be done by someone doing their normal morning routine getting ready for school using different shot types and different sound types. But he/she goes to brush their teeth and their phone rings and it vibrates off the side and falls into the sink where it has been filled up. The reason why we have decided to chose this part of the phone is because we know that it will grasp peoples attention, the reason behind this is because recently a lot of people have been breaking their phones by water damage or some sort of liquid getting in their phone. So we thought if we create an advert based on the S5's waterproof feature, it will grab a lot of peoples attention. We also thought that if our first idea has not came to how we thought it would have, then at least we have a second idea to fall back on to.
To conclude, we have decided to go for the advert where we show three of the new features because we thought it would suit our audience better, as well as that we wanted to make sure that we did not damage anyone else's phone to be on the safe side.
Friday, 30 January 2015
AS2 Task One - Market Research and Target Audience
Within this blog I will be explaining and showing how we are going to research specific parts in order to create our advert. As you can see below there are questions that I will be asking my focus group, these questions will allow my group and I to find out more information to see where we will end up going with our advert. Some of the questions will allow us to find out how we are going to make our advert better compared to others and what they have seen.
Focus Group Questions:
1. What do you look for in a smartphone?
2. Do you go for a specific brand of phone? why?
3. With your current phone, is there any support you can get if needed?
4. How much are you willing to spend on a smartphone?
5. Do you prefer a phone with a big screen?
6. Do you like a phone with a large battery life? why?
7. Give three suggestions on what you use your phone for.
8. Do you like your current phone? why?
9. What features do you like about your phone?
10. What do you think of these two adverts? Please state your personal preference.
Focus Group Questions:
1. What do you look for in a smartphone?
2. Do you go for a specific brand of phone? why?
3. With your current phone, is there any support you can get if needed?
4. How much are you willing to spend on a smartphone?
5. Do you prefer a phone with a big screen?
6. Do you like a phone with a large battery life? why?
7. Give three suggestions on what you use your phone for.
8. Do you like your current phone? why?
9. What features do you like about your phone?
10. What do you think of these two adverts? Please state your personal preference.
(Videos to show focus group)
Here we have our focus group, this is where we asked a small group some questions in order to carry out our market research. Within this focus group we managed to find out that people like a longer battery life so that their phone can stay on for as long as it can, some prefer a big screen that has high quality but others prefer a phone that is just as powerful but with a small screen.
Target Audience Research
In order to make sure who to aim our product at is correct, we had to carry out a survey on survey monkey and let the general public answer our questions to get answers. Once we think that we have enough evidence to support our target audience we can then move on to planning our advert and how it is going to be like.
Here are examples of my evidence from survey monkey:
We then asked the target audience if they currently own a smart phone and their response turned out to be that they do, this means that we can produce our advert to people who already have an idea on how to use a smartphone.
We then moved on to asking the public what phone they currently have, the majority of the people said that they have a Samsung shortly followed by an iPhone. Seeing that the majority of the public who answered this have a samsung means that they will understand this phone more compared to people who would have an iPhone.
As well as asking about them, we also had to make sure what the public used their phone for and it turns out that they like to use their phone for the basics such as calling and texting as well as music and for the HD camera. This means that we could use these features within the advert.
We then finally added a last question to see if the public had a second smartphone in order to see how we can convince them to use their new phone more than their other phone, but the majority of our audience said that they don't have a second phone which will make it easier to convince the audience to buy our phone.
Summary of survey money
Overall I think that we have gained enough evidence to see where our advert will go, this means that we are going to focus on people who are the age of 11 years and over. As well as this we can also see that a lot of people already have a Samsung, this means that if we mention a few features that the previous phone had, they will understand. But because we want to target all of the public we will have to make sure that everyone will understand what is going on in the advert.When looking around on other adverts, we got an idea that you have to show the audience what the product is and what is so special about it compared to other phones. So when it comes to planning our advert we want to make sure that we show the best features of the phone, these features include the new camera, S-Health and the finger recognition. To make the advert successful we need to know what we are doing which will make it work well, the advert that we are creating compared to others have a similarity, this similarity is that we are going to show the best features of the phone so that the audience know what is good about the phone.
As you can see here with this advert, it shows a long advert of the phone in detail. When it comes to a specific part of the phone such as the screen, it will give you a lot of detailed information on the phone that not many people will understand unless you know a lot about phones. But the good thing about this advert is that it shows you all of the new and improved features just so that the audience can gain an understanding on why this phone is better than others. It also shows that there is not just one colour to the phone but there are four other colours including the electric blue shown in the advert. Overall I would say this advert is not suitable for the public unless you know something about phones.
We then have another advert by Samsung producing the same phone, yet this advert is completely different in a few ways. One example would be the length of this advert, at 30 seconds they have managed to keep it short and sweet and allowed the viewers to understand the key features. These key features were the camera and the features within the camera as well as showing the phone being water resistant. The fact that they have done this within 30 seconds allows the audience to stay focussed on the advert without getting bored. Overall I think that advert is much better because I understand this advert more compared to the other one as well as the fact they have chose 3 best features rather than the entire phone.
Overall of our market research, I think that our advert will be different compared to other adverts. The reason for this is because most Samsung adverts involve a lot of animation whereas our advert will involve acting that includes humor, this should then keep the audience interested when it comes to showing the USP of the phone.
Friday, 23 January 2015
Blog Nine
Blog Two
Blog Four
https://www.youtube.com/watch?v=a8QxZJZfU5Q
Blog Five
Realist Advert
https://www.youtube.com/watch?v=3bI-uKniXpE
Animation Advert
https://www.youtube.com/watch?v=Jx49d_GwskU
Series Advert
https://www.youtube.com/watch?v=fG9N-LyrGrE
Blog Three
Parody
https://www.youtube.com/watch?v=BUOfjmUTDkM
Repetion
https://www.youtube.com/watch?v=F_-9QFvhQWo
Blog Four
https://www.youtube.com/watch?v=a8QxZJZfU5Q
Blog Five
Ofcom
https://www.youtube.com/watch?v=F_-9QFvhQWo
ASA
http://asa.org.uk
Thursday, 15 January 2015
Blog Eight
This blog will be about sources of information within advertising.
To begin with we need to know where to find out how many views an advert would normally get, there is a website called BARB which allows the public to see how many views an advert get. This website is useful because it allows us as the public to see how successful or un-successful a advert is doing. TV ads that are seen on the big TV programs such as ITV or BBC are most likely to get the most views and become the most successful because they have a bigger audience as it is.
BARB stands for Broadcasters' Audience Research Bard and first came around in 1981 in order to measure the views. This played a big part when it first came around and still does now.
To begin with we need to know where to find out how many views an advert would normally get, there is a website called BARB which allows the public to see how many views an advert get. This website is useful because it allows us as the public to see how successful or un-successful a advert is doing. TV ads that are seen on the big TV programs such as ITV or BBC are most likely to get the most views and become the most successful because they have a bigger audience as it is.
BARB stands for Broadcasters' Audience Research Bard and first came around in 1981 in order to measure the views. This played a big part when it first came around and still does now.
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