AS2 Task Three - Requirements

This blog will show you the requirements for our advert in order for it to be successful, this means that I will be showing what will be needed for the advert.

To begin with, in order to create an advert you will have to plan it out and get ideas in order to base it on one thing. With our advert we have decided to advertise the Samsung Galaxy S5, to know what you need to record you need to storyboard your advert. This is where you draw on what you would like to see in the advert per scene which is represented in the boxes provided. As well as this we will also have to consider where we are going to film our advert, who is going to participate and the equipment we are going to need in order to create this advert.
If this advert was to be successful we need to make sure that we have a strong team, this basically means that we have to be organised on the practical side of things as well as the planning stages of the advert. So it is vital that us as a team would have to be strong and be patient.

For this entire advert to work we are going to need equipment, this equipment will consist of a camera, microphone (wired and wireless), one tripod and one set of headphones to hear how the audio sounds.
This will cost around £395 excluding the light attachment that is included but including a £745 deposit fee, but this is only for a week hire. In this time frame that we will have to record as much as we can within a week.






After we have planned out what equipment we are going to need we would have to think about where we are going to film our advert, seeing as our advert involves some jogging we are going to film from my house and down one street in order to get to the park which is Valence park.  Seeing as the park is a public park we should be able to film in the park without any permission, but to be on the safe side and before we start recording we will let people know that we are going to record in a specific area of the park which leaves them a choice to stay where they are or to leave so that they are not in the shots. In order to get to our destination we are going to record the most of my journey of me jogging, the reason being for this is because it needs to be in the advert of me jogging to my destination, whilst in the process of actually planning this advert we will need to think about any dangers that could come and how we would have to overcome these dangers.

In order to make our advert work we are going to need one actor and one actress who we will pick and looks like they do a lot of fitness, we are also willing to pay them because they can see this as a temporary job for them until we have completed the advert. We will pay them something like £9 an hour seeing as it is only a small job. When it comes to costumes the actors will be wearing something that is to do with running, in other words they should be wearing running gear to fit the advert. When I say running gear they have to wearing running shoes, shorts for males and jogging tights for females and a sporty top, we want to spend as little on the costume and props so that we can out the majority of our money in to the camera kit to make it look as good as possible. But the main things is where are we going to get all of the costumes from? When buying the costumes we will have to buy them from sport shops such as sportsdirect.com.

When it comes to the time scale and budget, we are looking to spend about week recording for when we all can, if it comes to re doing a few clips then we will have to. The reason why we want to do this is so that our advert looks the part and we want to make it look so good that everyone will think that this is the best advert we have seen, we then want to spend the rest of our time making sure that the editing of the advert it at the best it can possibly so that we have a good advert. We would also have to consider putting a budget of £3500 to make this advert work, this will cover all costs.

AS2 Task Two - Ideas Generation

As a group we have all chosen to advertise the Samsung Galaxy S5 which is a mobile phone, for this advert we would have to think about how we will plan this advert.
Our advert will consist of being a realist advert which means that what ever you will see in the advert it will be real, not fake. Within the advert we will include some humour and it will be focused on the phone.
So what will happen within the advert? First of all we are going to show the new design of the phone to show the audience what it will look like in order to get their attention for the advert, it will then move on to someone coming out of their house and going for a jog using various shot types, he will then want to check out how he is doing using the new S-Health, to do this he/she will have to unlock their phone using the new finger recognition technology on the home button, he then comes across a beautiful scenery and uses his new 16MP rear facing camera in order to remember this amazing picture.
For this phone we have all came to a decision that we will target our audience on people who are 11 years and older because of the fact that technology is everything now and we see kids who are around 11 have smartphones. Our unique selling point for this phone includes three features such as its new HD 16MP camera, its new finger recognition and the new S-Health.

We then came up with a second idea which was to show a new feature, this is to show how the phone is now waterproof, this would be done by someone doing their normal morning routine getting ready for school using different shot types and different sound types. But he/she goes to brush their teeth and their phone rings and it vibrates off the side and falls into the sink where it has been filled up. The reason why we have decided to chose this part of the phone is because we know that it will grasp peoples attention, the reason behind this is because recently a lot of people have been breaking their phones by water damage or some sort of liquid getting in their phone. So we thought if we create an advert based on the S5's waterproof feature, it will grab a lot of peoples attention. We also thought that if our first idea has not came to how we thought it would have, then at least we have a second idea to fall back on to.

To conclude, we have decided to go for the advert where we show three of the new features because we thought it would suit our audience better, as well as that we wanted to make sure that we did not damage anyone else's phone to be on the safe side.